Content Strategy & Pre-Production, Round 2 · The Prana Lounge × Megafon
Since the May 28 shoot we've posted 30 reels and run paid ads pulling a 3.01% click-through rate, well ahead of typical Meta benchmarks, though the landing page behind it is leaking real signups the ad can't see. Below: the full reel log, the ad numbers, the leak, and the plan for the next 36.
Cloning · POV Reset · Myth-Bust Talking Head
Since the May 28 shoot
All 30 reels, in order, nothing cherry-picked. The 9 most recent are still processing view counts on Instagram's side (their likes already outpace the view count shown, a platform lag, not a performance issue), so those rows show engagement only until the count catches up. Click any row to open the real post.
| Date | Views | Likes | Comments | Caption | |
|---|---|---|---|---|---|
| May 30 | 294 | 20 | 3 | The Prana Lounge · brand intro | Open → |
| Jun 8 | 114 | 14 | 0 | Consider this your sign | Open → |
| Jun 8 | 98 | 14 | 1 | You. Can. That's it, that's the post. | Open → |
| Jun 10 | 229 | 36 | 6 | Forget perfect — perfect form, perfect timing… | Open → |
| Jun 10 | 185 | 20 | 2 | The shift that changes everything | Open → |
| Jun 11 | 96 | 12 | 1 | Out of office. Indefinitely. | Open → |
| Jun 12 | 562 | 44 | 3 | Your fave barre class is back | Open → |
| Jun 14 | 104 | 9 | 0 | No matter what you walked in with | Open → |
| Jun 16 | 115 | 19 | 1 | Movement, Guidance, Exploration | Open → |
| Jun 21 | 148 | 14 | 0 | The Prana Lounge · Yoga, Pilates & Fitness | Open → |
| Jun 23 | 524 | 85 | 19 | Sitting compresses your spine all day | Open → |
| Jun 23 | 262 | 30 | 3 | Earth. Wind. Fire. Afrobeats. MSINGI Movement | Open → |
| Jun 26 | 152 | 25 | 5 | By the time most people notice the tension | Open → |
| Jun 29 | 282 | 40 | 2 | When your core is not switched on | Open → |
| Jul 1 | 546 | 87 | 37 | Meet Proshat — Hatha & Meditation Mondays | Open → |
| Jul 1 | 194 | 19 | 2 | Blood needs to return to your heart | Open → |
| Jul 3 | 328 | 43 | 6 | Flexibility is not the entry requirement | Open → |
| Jul 6 | 120 | 27 | 0 | "How hard can it be?" — Sculpt 45 | Open → |
| Jul 8 | 88 | 51 | 1 | Anxiety and tension close the chest | Open → |
| Jul 9 | pending | 14 | 1 | July is bringing beautiful ways to slow down | Open → |
| Jul 13 | pending | 42 | 1 | Sitting all day shortens your neck | Open → |
| Jul 14 | pending | 14 | 0 | Curious about our studio? $10 first class | Open → |
| Jul 15 | pending | 23 | 0 | Most people picture handstands and opt out | Open → |
| Jul 17 | pending | 36 | 2 | The class was Strength and Stretch | Open → |
| Jul 18 | pending | 9 | 0 | Looking to make movement part of your routine | Open → |
| Jul 20 | pending | 24 | 0 | You do not notice it happening… | Open → |
| Jul 22 | pending | 33 | 0 | When your back hurts, it's tempting to reach for quick fixes | Open → |
| Jul 24 | pending | 22 | 1 | A small ball between your knees | Open → |
| Jul 25 | pending | 6 | 0 | Looking to build a consistent morning routine | Open → |
| Jul 27 | pending | 13 | 2 | You carry the day in with you | Open → |
21 reels with fully-counted views: median 152, best 562 (Jun 12, barre class), 628 total likes, 94 comments. Steady, consistent, on-brand, exactly the base we're building round 2 on top of.
The ad is working. The page after it isn't.
Live June 12 through today, still running, ~7 weeks of data.
Here's the leak, in the data: 1,044 people clicked through to the site, but only 580 landing pages actually loaded, and only 5 purchases came back through the tracking pixel. That gap is the exact thing you flagged on our last call, people bail on the bare landing page before it gives them anything, then some go find the studio on their own and book anyway, just off the books. The real signup count is higher than what the ad can see. Round 2 pairs fresh creative with actually fixing that page, below.
Audience research
Before we started working together, four of your own posts pointed at exactly where round 2 should go. We're using them as market research, not a scoreboard. Click any card to open the real post.
And it's already showing up in the current batch: "Flexibility is not the entry requirement" (Jul 3, the one post-shoot reel that reused the myth-reframe angle) is one of the top organic-copy posts since the shoot. That's the signal round 2 leans into on purpose.
Round 2 · 36 reels
Three formats, 12 reels each, all chosen because your own data above (or a proven result elsewhere in our roster) already points at them. Not locked scripts, starting points to react to live on the call.
Two versions of you, same talent, split-screened. Old habit vs. the fix, back and forth, no filler.
Silent, text-over-B-roll, 6–10 seconds. Literally your two best posts ever, repeated on purpose.
Straight to camera. Mechanism over vibes, correcting a specific wrong belief every time.
Bring your students' actual questions. That's the fastest way to fill the other 33 topics, live, together.
The other open thread, solved
From our last call: the $10-class ad is pulling a strong click-through rate, but a chunk of that traffic isn't converting where we can track it. Mariana Tech's "Explore" landing page is text-and-a-button only, no photos, no video, no sense of the studio, so curious clickers bounce, go search the studio up on their own, and book direct on the website instead. Good outcome for you, blind spot for the ad data.
Two things changed since that call. First, the technical question: Mariana Tech's checkout is built on a product literally called "marianaiframes," and there's no security header blocking it from being embedded elsewhere. It's designed to embed. Second, we didn't wait on access to prove it, we built the actual page using your real site's photography, fonts, and colors. Take a look: prana-lounge-landing.pages.dev. Right now it hands off to your existing checkout link; wiring the checkout in place, inline, is the last step, and needs your Mariana Tech access to finish.
Before we shoot
Five quick things and we're rolling. Bring these to the call.
You already proved the ceiling before we ever showed up. Now we build the system that hits it on purpose.